Large Content And Behavior Models To Understand, Simulate, And Optimize Content And Behavior - Khandelwal, Ashmit; Agrawal, Aditya; Bhattacharyya, Aanisha; Singla, Yaman; Singh, Somesh; Bhattacharya, Uttaran; Dasgupta, Ishita; Petrangeli, Stefano; Shah, Rajiv Ratn; Chen, Changyou; Krishnamurthy, Balaji (International Conference on Learning Representations, 2024)