We introduce Representation Tokenizer (RepTok), a generative modeling framework that represents an image using a single continuous latent token obtained from self-supervised vision transformers. Building on a pre-trained SSL encoder, we fine-tune only the semantic token embedding and pair it with a generative decoder trained end-to-end using a standard flow matching objective. This adaptation enriches the token with low-level, reconstruction-relevant details, enabling faithful image reconstruction. To preserve the favorable geometry of the original SSL space, we add a cosine-similarity loss that regularizes the adapted token, ensuring it remains smooth and suitable for generation.Our single-token formulation resolves the spatial redundancies of the 2D latent space, simplifies architectures, and significantly reduces training costs. Despite its simplicity and efficiency, RepTok achieves competitive results on class-conditional ImageNet generation and extends naturally to text-to-image synthesis, reaching competitive zero-shot performance on MS-COCO under extremely limited training budgets. Our findings highlight the potential of fine-tuned SSL representations as compact and effective latent spaces for efficient generative modeling. We will release our model to facilitate further research.